Thursday, May 17, 2012
SuperTrash Fall 2012 Preview
Last week I was invited to the SuperTrash Showroom to view the Fall 2012 Collection. I never heard of the brand before receiving my invite (perhaps some of my readers across the pond have?)-- at first I was hesitant due to the name - SuperTrash?- but at the same time it peaked my interest enough to Google the name. Well as soon as I saw the website I knew this brand was for me-- girls dressed in neon with a urban cool feel YES PLEASE.
SuperTrash is a brandname that was created by Dutch fashion designer Olcay Gulsen. Sadly all the brandname stores are in the Netherlands and one store front in Belgium but they have open a US headquarters here in NYC, so here's to hoping that a store pops up soon. The best thing is that you can shop online. The prices I think are pretty comparable to Topshop along with some of the feel of the SuperTrash line. The line has a very wearable streetwear appeal to it that has a nice mix for different types of girls. There are harder edgier pieces that woman who love the rougher edge or for someone like me who likes to mix feminine pieces with more edgier masculine pieces. My favorite looks were the motorcycle style jackets: leather with tweed, motorcycle style jacket with sequin, and the bomber jacket. I also loved the metallic motorcycle vest and the metallic jeans. The metallic jeans don't only appeal to the edgy at heart but for also the girl who loves going out at night and looking her best.
I also love the use of lace in the collection. Even though the lace sweaters remind me a lot of Joy Cioci's Fall 2012 line (which you can read about here). I'm just a fan of details even if they are small details-- if it's lace or sheer panels in the back. And this collection is not lacking in the detail department, that's for sure.
This isn't just a clothing line SuperTrash also has a magazine, shoes, and now a perfume line! This is a full force brandname wrecking ball and I'm totally loving it. Either I need to start praying to the fashion gods pretty hard for a brandname store to open up or I need to book my ticket to the Netherlands (which I want to do anyway!).
*all above photos were taken by me. view more photo on my facebook page