mara hoffman

February 17, 2015

NYFW Fall 2015: Mara Hoffman's take on Star Wars

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all photos taken by me. view more photos here. 

Mara Hoffman might have seemed a little more mellow with her usual tribal digital prints, but she sure didn't lose her boho chic aesthetic. For Fall 2015, Hoffman was inspired by Charles Freger's book Wilder Mann, where a "photographer traveled 18 European countries to capture men dressed in full animal skin" (style.com) and the movie Star Wars. Yes, you read that right Star Wars. In Hoffman style, she was able to connect her love for landscape with a fictional landscape of Luke Skywalker's planet, Tatooine. Her collection was full of whites, cremes, and camels which allowed her to make this connect to Star Wars.

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To no ones surprise Mara Hoffman is one of my favorite designers. I fully respect designers that have a certain aesthetic or artistic view who don't sway from their artistry no matter what the trends say. Hoffman knows how to take her boho aesthetic and make it into a ultra modern feminine look. I love that this season she took a step back from her vibrant tribal prints and made neutral toned boho wear with pops of prints. One of my favorite looks was the black, white, and orange print midi skirt with matching top. There was a blue jumper paired with a scarf wrapped over head that totally caught my eye. Not only did I feel like I could wear the jumper, but I enjoyed the overall styling of the look...which can be said for a lot of the looks. Of course, I love the big braids messily placed on the crown of their head. 

What do you think of Mara Hoffman's Fall 2015 Collection?

NYFW Fall 2015: Mara Hoffman's take on Star Wars

September 13, 2014

NYFW Spring 2015: Mara Hoffman's "The Sunrisers"

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pictures taken by me. see more here. 

On a hot and humid Saturday afternoon Mara Hoffman debuted her light and airy Spring 2015 collection appropriately named "The Sunrirsers." This Spring Hoffman found inspiration in everything that is light, and it truly was. Her fist piece sent down the run was a white linen button down with a pair of white cut-off culottes, white brim baseball cap and white shoes. Though Hoffman went for a brighter collection and cut down on her usual tribal prints she kept to her cool boho style, flowy dresses, crop tops, and wide leg pants. The make-up matched the style with a nude face and messy beachy braids.

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pictures from Style.com

Once again the show was packed and it was hard for me to see the the clothes in its entirety. From the view that I had, I loved the hats, prints, and the messy braids. I truly wish I could have enjoyed the show and see the full looks, but with the set up change that was made inside the Salon tent it's hard to get a good view from standing. You really need to find the sweet spot in there. After viewing the collection online did I truly notice that Hoffman is refining her ashetic and adding more pants into her collection. There are more tailored looks then just beautiful boho dresses. I love that she is showcasing her talent and her use of colors (or sometime lack of colors). I think its a bold move for her to move away from her typical tribal prints and go into more playful use of colors and solids.

What do you think of Mara Hoffman's Spring 2015?

NYFW Spring 2015: Mara Hoffman's "The Sunrisers"

February 11, 2014

NYFW Fall 2014: Mara Hoffman's Northern African Dream


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picture taken by me. see more here


Mara Hoffman is always one of the shows that I look forward to seeing each New York Fashion Week. This season Hoffman did not disappoint. This season Hoffman found inspiration in Northern Africa, specifically in Moroccan Rugs, Egyptian Camels, and Bedouin Jewelry. This inspiration fit perfectly into her aesthetic. The prints were Hoffman's typical tribal prints with vibrant color and a boho vibe. She add in tailored coats and trousers along with beaded looks into her repertoire.

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above photos from Style.com

I was lucky enough to meet up with my blogger pal Simone, of Fashion Runs the World to watch Hoffman's Fall 14 show (we met last season on line for the show!)..while we watched the models flow down the runway we both instantly noticed the African inspiration without even fully knowing the inspiration behind the collection. It was clear to see pieces that were inspired by Norther Africa like the hooded looks and the maxi dresses paired with paired with pants. I love that Hoffman is able to bring a little bit of life into the fall. I'm also happy to see that she mixed in more practical pieces for the fall like coats, sweaters, trousers, and more long sleeve pieces. One of my favorite pieces is that camel sweater. I'm such a sucker for a good graphic sweater! But I was absolutely taken by the finale piece (right bottom row). The print, the inspiration, the flow of the dress...all of it was just so on point. Also I totally digged the arm bands!

What do you think of Mara Hoffman's Fall 2014 collection?

NYFW Fall 2014: Mara Hoffman's Northern African Dream

September 9, 2013

NYFW Spring 2014: Don't Worry Be Happy with Mara Hoffman

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 For the past 2 seasons I have covered Mara Hoffman's collections and this season I was just as excited about her show. Her shows are always so bright and fun. I mean, I am the beachy boho girl at heart. Hoffman's Spring 2014 collection was about "straight up happiness" (style.com), which was seen and felt with neon embroidery to beautiful bright tribal prints.

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all photos taken by me.

 In Hoffman style there was plenty of crop tops, bathing suits, and maxi dresses...and I needed all of them. Some of the prints did remind me a bit of Kenzo and some of the sweaters were something we saw from Hoffman last season, a little more light weight but similar cuts. I did love the 90s tie dye effect, I see another diy project coming for Spring 2014. I also loved the hair for this collection, the long Native American style braid with with ribbon wrapped around and in it.

What do you think of this collection?

NYFW Spring 2014: Don't Worry Be Happy with Mara Hoffman

February 13, 2013

Mara Hoffman Fall 2013


Mara Hoffman without a doubt is my soul sister. Being in the Stage tent in Lincoln Center and watching her line go down the runway made me forget about the slushy snow that waited outside, which was funny since this was a fall line. Sticking to her own aesthetic and her consumers' appreciations, the Fall 2013 collection was full of beautiful tribal prints, vibrant colors and flowing dresses. This season Hoffman played off the idea of a traveling circus of "Gypsies, Tramps, & Thieves," which can be seen in playful prints like the "evil eye" and the Caravan print (which intertwines elephants and peacocks).


Mara Hoffman Fall 2013

September 19, 2012

NYFW: Taking a Mini Trip to Hawaii with Mara Hoffman Spring 2013


I like to believe Mara  Hoffman is like my long lost beachy sister. Her vibe and her clothes are so ultra chill. I just wish I could wear them all the time, even her Fall collection is boho beachy most of which won't hold up if we have a brutal New York winter. After being denied last season to her show this season I was able to attend her Spring 2013 show, well I barely made it in (thankfully I get to where I need to be early especially when I have a standing ticket). Yes that's right they over booked the show and had to turn people away. Anyway, despite the madness that inside, I still managed to squeeze my way in between people to get a couple of shots and to watch the show.

Hoffman's collection was everything I was hoping and expecting: beautiful beachy prints, maxi dresses and skirts, cropped tops, and cutout dresses. She even started and ended the show with girls singing and playing the ukele! How awesome is that? Not only did the clothes and music bring you the feeling of being in Hawaii but so did the leaf head pieces. I mean seriously this whole collection makes me crave my Hawaii trip even more.





all above photos and videos taken by me. (for more photos see my fb page)


Of course, I'm in love with all the colorful bustiers. I still have my H&M knock off that I wish it was a Mara Hoffman bustier. This is without a doubt on the top of my list of my favorite shows that I saw for Spring 2013.

What do you think of this collection?

NYFW: Taking a Mini Trip to Hawaii with Mara Hoffman Spring 2013

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